Judging Criteria

Your submission will be evaluated according to the response to the brief through creativity and design.

When thinking about the needs consumers have in the future for products, services, accessories and consumables in cooking, consider also the following important aspects:

Does your concept include Electrolux Intuit appliances that allow the consumer to get the most out of their kitchen experience?

Is it a blend of innovative, form and function?

Has it been based on consumer insight?

Is the concept aesthetically pleasing?

Additionally, and in keeping with Electrolux design values, your submission should be sensitive to the environment, meaningful and relevant, whilst providing intuitive ease of use.

Bonus points will be awarded to entries that consider real user scenarios that not only support human interaction and enjoyment in the kitchen but also place the kitchen with the context of a rich and diverse space that enriches home life.